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Will boomers spend more on assisted living or staying in their home?

I am a senior and I talk to many seniors since I live in an over 55 development and belong to many senior groups.  The recent article below suggests that seniors may spend more on, among other things, assisted living.

This does NOT correspond to what I hear from seniors.  Most of them want desperately to stay in their own home.  They are either counting on their children to take care of them or they’re planning to hire help to come to their home.

Thus, if I were going to invest in or research any of these sectors, it would be home health care.

Merrill Lynch recently published "The End of Old," a report on what it terms the "longevity economy." The study's insights reveal how a new generation of retiring Americans is likely to transform how we live, work and spend. 


With 78 million people on the cusp of retirement, insiders expect consumer markets to bend over backward to accommodate this massive generation of spenders. One expert said he anticipates baby boomers are likely to spend more to maintain their active lifestyles than any previous generation in history. Industries likely to benefit from the longevity boom include:

  • Long-term care - home health workers and assisted-living facilities
  • Real estate - "Smart homes" using technology 
  • Technology - Service robots  housework --even provide companionship
  • Beauty - Anti-aging treatments
  • Medical technology - telemedicine apps that let physicians & families monitor health data of older people in their homes